3 Ways to Solve Common Business Issues through Experiential Events

Businesses are in the business of problem solving. But when the problem is within the organization, that’s when businesses need to tackle their own challenges. Events are a great way to tackle a range of issues.

Most people think of events as opportunities for networking, education, and recognition. Often, they overlook the fact that these gatherings create a space for attendees to be fully present and focused. This is fertile ground for problem-solving. We are going to take a look at three common problems that can be addressed in the event environment.

Team Building

Change brings uncertainty. Company restructures, integration, and mergers – these things can create culture conflicts and employee angst. Without the inherent workplace distractions, events give you a platform for a shared experience. Targeted and specific team building experiences have the power to change perceptions and beliefs.
We aren’t talking about having ‘field day’, we are talking about crafting a specific experience designed to solve the specific challenge the organization faces. The benefit of targeted team
building exercises:team-building

  • Strengthen trust
  • Create cohesion and boost morale
  • Develop conflict resolution skills
  • Enhance problem solving

Hands On Peer to Peer Training

When implementing new systems or processes, user adoption can be a struggle. People simply don’t like change. They will do anything to avoid it. They will use workarounds. They will use the new system minimally or incorrectly. It drives the management crazy.

Training someone on the nuts and bolts of the new system or process isn’t rocket science. You can roll out a webinar for software training. The challenge is in the hearts and minds of the employee. Like we said earlier, experience shapes the heart and mind.

While a webinar provides information, it can’t replace the energy and interactivity of a live event.


shutterstock_400874527
Leverage the power of peers.

Team members experience real-world strategies for integrating the new tools into their workflows. When they spend more time hands-on, together they become less apprehensive about the new system.

“Open Space” Meetings

“We want to have a highly interactive meeting.” Such is the rallying cry of most meeting managers in corporate America. How? While you can’t make people behave in a certain way, you can create environments that foster the kind of behavior you want. If you want people to feel empowered, then create a space for that.

Rather than keeping attendees in a classroom. Facilitator in front, attendees in rows facing him… La, how boring!  Create “Open Spaces”. An Open Space meeting may go like this:shutterstock_367752347

  • The facilitator opens the meeting, explains the process and invites attendees to address any issues for the agenda.
  • During the meeting, the facilitator “holds the space”, keeping it open for creativity, interaction and problem solving.
  • This interactivity drives engagement gives the audience a stake in the outcome.
  • The facilitator then takes note of everything discussed; assigns action items and closes the meeting.

Yes. It could be messy, but it also could be game changing. Imagine the power of your whole organization collaborating to address your specific challenges. Is it worth the risk? Absolutely.

We are always exploring ways to address challenges at and through meetings. How has your organization leveraged a meeting to solve a business issue?