ADTRAN
TRADE SHOW TOUCH SCREEN

Target Audience: Domestic and international Telcom/Broadband buyers

Objective:

  • High-tech Approach to High-tech Product
  • Ease of Demonstrating Integrated Solutions vs. Individual Products
  • Ease of Information Updating
  • Environmental Approach
  • Reduce Booth Cost (Shipping, Printing, etc.)

Solution: Flash based navigation across 16 solution sets and multiple applications, including testimonial videos, white papers and product specifications.

Results: Faster engagement on tradeshow floor- easier for sales team to engage potential clients in integrated solution set. Easy to produce and adapt for domestic and international clients.