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ADTRAN NetVanta Video

Project: NetVanta UC Product Sales Videos

Target Audience: Domestic and International Telecom/Broadband Buyers

Purpose:

  • Demonstrate the human benefit to a high-tech product
  • Hi-light the most beneficial implementations  and features of product

Solution: Created 4 short ad-type spots that let “users” tell their own NetVanta story.

Results: Launched at national sales meeting as new tool for laptop sales, and became foundation of ADTRAN YouTube channel.

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