Project: NetVanta UC Product Sales Videos
Target Audience: Domestic and International Telecom/Broadband Buyers
- Demonstrate the human benefit to a high-tech product
- Hi-light the most beneficial implementations and features of product
Solution: Created 4 short ad-type spots that let “users” tell their own NetVanta story.
Results: Launched at national sales meeting as new tool for laptop sales, and became foundation of ADTRAN YouTube channel.