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A CEO of a publicly traded, Atlanta-based technology company sat with his CCO, CMO, CTO and Vice President of Marketing around the table as they were outlining the annual sales meeting agenda and he said casually, “We spend how much for this meeting?”
The CCO answered, “About $800,000 give or take.”
To which the CEO replied, “I […]
The ROI of an event is measured based on the success objectives held by key stakeholders. Too often, organizations do not stop to articulate the objectives of an event from the outset.
Recently, a Harvard Business Review blog article by Amy Gallo, about some simple guidelines to turn the internal business meeting from a massive time-suck into a productive endeavor. Do those same guidelines apply in the Convention-scale events we manage on a daily basis. Here are our conclusions:
Black Friday wasn’t always marketing’s bad boy. The term was first coined in the 1950s when many factory workers called in sick the day after Thanksgiving. In the 1960s, the Philadelphia police used the term to describe the traffic, crowds, and general mayhem. It was not until the 1980s that retailers realized they had a […]
When a third party agency like Actio Marketing answers the question about the value of their cost, you might assume the answer would always be yes. But the correct answer is – it depends.
Organizations that are just launching large-scale events can resemble a start-up company advertising for the first time. They don’t have ready financial […]
Ever wonder why marketing can seem like such an uphill battle sometimes? Almost every new marketing initiative – from a fresh campaign to a brand re-fresh – has an uphill battle to a successful launch. The obstacles are remarkably similar regardless of an organization’s size, industry, or prominence, and each obstacle has an insidious little […]
The greatest enemy of any brand is a lack of brand culture within the organization.
Meeting burn out continues to be the leading cause of reduced effectiveness. The cause of burn out is a lack of attention to how the brain needs time to play and rest, as well as time to learn and practice, in order to absorb and retain new information. The answer is Event Energy Mapping.
Event theme trends are like baby names. They’re influenced by economic and cultural trends paired with a good measure of “oooh, great idea!” when encountering a theme elsewhere. Buzzwords and concepts can catch fire, and soon – well, it might seem like everyone is on the “IGNITE” bandwagon.
How many IGNITE-themed events have you been a […]
In nearly every industry, companies are turning increasingly to contractor relationships, rather than bringing employees in house. As companies work to keep operations lean while the economy recovers, the contractor model has larger implications. It sets a standard for all workers – owners, employees and contractors. That standard? An entrepreneurial approach.
We’re all familiar with how […]
