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‘Priceless: The Myth of Fair Value (and How to Take Advantage of It)‘ by William Poundstone references a wide variety of studies demonstrating that consumers are unable to accurately estimate fair prices and are “strongly influenced by the unconscious, irrational, and politically incorrect.” The gist is that prices are very abstract, and our interactions with […]
With roughly 3500 attendees at this year’s IFA Convention, it’s easy to get overwhelmed and feel lost in the crowd.
In fact, “I’m starting to feel the overwhelm,” is a phrase repeated over and over among many attendees. This is an inevitable part of the large convention experience, and IFA is no exception. This year’s registrations […]
Considering the focus Actio has on Franchise/Dealer/Distributor organizations, you would think we would have been at IFA a long time before this, but here we are at our first IFA Convention. As an event agency, it is fascinating to see events from an audience perspective. This week while we are here in the thick of […]
ADTRAN
TRADE SHOW TOUCH SCREEN
Target Audience: Domestic and international Telcom/Broadband buyers
Objective:
High-tech Approach to High-tech Product
Ease of Demonstrating Integrated Solutions vs. Individual Products
Ease of Information Updating
Environmental Approach
Reduce Booth Cost (Shipping, Printing, etc.)
Solution: Flash based navigation across 16 solution sets and multiple applications, including testimonial videos, white papers and product specifications.
Results: Faster engagement on tradeshow floor- easier […]
MOVING IN THE SPIRIT
ORGANIZATIONAL BRANDING
Audience: Potential Sponsors, Volunteers and Supporters
Objective:
Explain the unique nature of the non-profit’s program
Explain the benefits to children in the program and to the community at large
Create a short overview of the program seen from many perspectives
Reinforce the professionalism of the organization through consistent messaging and branding across mediums (logos, annual […]
SITA
CLOUD OFFERING PRODUCT LAUNCH BROCHURE
Audience: IT Buyers in the Air Transportation Industry
Objective:
Deliver a compelling message in a highly competitive market
Include interactive component, driving traffic to website
Ensure content worked in both email and print form
Solution: Brochure format, printable and email compatible, […]
UPS
MAIL INNOVATIONS DIRECT MAIL
Purpose:
Reach key decision makers of targeted verticals already known to benefit from the Mail Innovations solutions set
Deliver the piece in a UPS Mail Innovations Letter Pack, thereby personalizing the delivery and imbuing the piece with a high level of importance
Address common business challenges, demonstrating the unique way UPS has to […]
OVERHEAD DOOR
NATIONAL DEALER MEETING
Audience: 350 Distributors and their spouses (approx. 600 attendees)
Purpose:
Recognize top Distributors’ sales and marketing efforts
Reinforcing relationship between Ribbons and Overhead Door
Explore best practices
Education
Peer networking
Vendor showcase
Solution:
Sell product to Distributors
Event theme
90th Anniversary logo
Pre-event marketing
Staging
Script development for general session
Inspirational keynote speaker (Sean Tuohy)
National musical talent for evening party (Jo Dee Messina)
Video
Content development
Graphics production
Themed […]
GEORGIA CHAPTER OF MEETING PROFESSIONALS INTERNATIONAL
ORGANIZATIONAL RE-BRAND
Audience: Meeting Professionals (Planners and Suppliers) in the Southeast
Objective:
Promoting brand awareness among both Members and Non-Members
Improve brand perception
Create consistent brand platform and message in all areas of communication
Increase membership and advertising revenue
Solution: Target Research Study, Brand Platform, Messaging, Website Redesign, Brochure Redesign, Email Newsletter Redesign, Presentation Redesign, Event and […]
SYNNEX
NATIONAL USER CONFERENCE
Audience: 600 IT Buyers and Vendors
Objective:
Promoting brand value and advocacy among buyers
Peer Networking
Vendor showcase
Deliver updates on new products and innovations
Solution: Staging, video, content development, graphics production
Results: Increased brand equity for […]
