Making the Case for SYNNEX
SYNNEX, a Fortune 500 corporation, is a leading business process services company, servicing resellers and manufacturers around the world. To build continued brand equity and loyalty among its customers, the relatively young company (founded 1980) holds multiple national conferences annually, focused on networking, education, and pure entertainment.
- Semi-annual 3-Day Event for 500 Resellers
- Annual 3-Day Conference for 1500+ Resellers
- Vendor Tradeshows
- 15-30 Educational Sessions (varies by event)
- General Session
- Awards Presentations
- Headliner Entertainment & Keynotes
- Audience Response System
The technology sector for business is fiercely competitive. SYNNEX has raised itself above most of its competitors by creating a powerful synnergy between itself, its vendor partners, such as HP, Lenovo and MicroSoft, as well as its Reseller customer base. Its customer conference program is a large reason for this success.
SYNNEX has relied on Actio and our partners for five years to collaborate with their in-house events team, supplying such components as theming, staging, set and scenic, keynote speaker and entertainment management, executive speaker support, extensive video production, and ARS technology.
Making the Case for SYNNEX
SYNNEX is a Fortune 500 corporation, is a leading business process services company, servicing resellers and manufacturers around the world. To build continued brand equity and loyalty among its customers, the relatively young company (founded 1980) holds multiple national conferences annually, focused on networking, education, and pure entertainment.
Actio’s full-service design studio creates SYNNEX’s event themes, presentation templates, signage, and programs.
Getting the Most Mileage Out Of A Theme
SYNNEX leverages event theming into all aspects of its conferences, transforming each event into a highly engaging and interactive experience — ranging from space exploration to NASCAR — education occurs in a fun environment — critically important for information retention.
If You Have A Name Speaker, They Will Come
Keynote speakers for SYNNEX events are often inspirational, including a long list of popular icons, including Christopher Gardner, author of “The Pursuit of Happyness”, Frank Abagnale of “Catch Me If You Can” fame and Lee Courso from ESPN, each appealing to a primarily male demographic.
Entertainment That Generates Good Will
As a thank you to Resellers and Vendors for their loyalty and partnership, SYNNEX pulls out all the stops when it comes to entertainment, including such headliners as Smokey Robinson, Don Felder of the Eagles, the Beach Boys, Kool and the Gang, and Barenaked Ladies. These fully produced private concerts have become a staple for attendees of the conferences.
Some companies dabble in Audience Response Systems, but SYNNEX has made an investment in getting audience feedback at every conference. The real-time responses allow attendees to see what their peers are doing and thinking, and helps presenters target their messages as they go. The result is an even higher level of participation and engagement invariably generated by dynamic dialogue.
The Resulting increase in brand equity impacting both SYNNEX and its vendors is demonstrated in SYNNEX’s Fortune 500 standing.