3 Main Considerations when Choosing a Keynote Speaker
We have heard a ton of keynote speakers. We like to categorize them, motivational, inspirational and
industry experts. Amazing motivators impart an energetic message of challenges and encouragement. Inspirational speakers convey thought provoking and introspective messages. And industry experts share experience worth their weigh in gold. How do you choose […]
3 Types of Keynote Speakers and When to Use Them
In our last post we talked about the three considerations when choosing a keynote speaker.
Audience Demographics and Psychographics
Audience Attitudes and beliefs
There are hundreds of Keynote speakers out there, and to lump them into three categories is a little generalized and broad, we realize that, but […]
WHAT ABOUT ME?!
7 Things to Consider from the Attendees’ Point of View
Here you are with your most important partners – all at the same site – on the same page. And you get to write the story. You have a whole list of things you need them to know, ways you need them to feel, […]
3 Ways to Solve Common Business Issues through Experiential Events
Businesses are in the business of problem solving. But when the problem is within the organization, that’s when businesses need to tackle their own challenges. Events are a great way to tackle a range of issues.
Most people think of events as opportunities for networking, education, and […]
Don’t Just Brand Your Event, Brand the Experience
Event branding has taken a new turn recently. Event themes and directional signs are just the tip of the iceberg now. Today, event stakeholders want the venues to white label themselves, with the venue’s own brand receding into the background, while the event and company’s brand is emblazoned everywhere attendees turn. […]
Trendwatch: Reinventing Meeting Formats
Corporate meetings are at a crossroads. Attendance is lagging, and while there may be some economic factors keeping people away, meeting fatigue is a significant factor. Potential attendees who traditionally sought educational and networking opportunities at events are seeking the information and community they need online, so planners are finding the sell harder than ever before.
The old adage, “content is king,” is being superseded by the concept that context is, in fact, one of the most significant factors for success in business (and that means meetings and marketing!) today. Michael Dominguez, Senior Vice President and Chief Sales Officer of MGM Resorts International, has commented on this extensively in relation to […]
A CEO of a publicly traded, Atlanta-based technology company sat with his CCO, CMO, CTO and Vice President of Marketing around the table as they were outlining the annual sales meeting agenda and he said casually, “We spend how much for this meeting?”
The CCO answered, “About $800,000 give or take.”
To which the CEO replied, “I […]
The ROI of an event is measured based on the success objectives held by key stakeholders. Too often, organizations do not stop to articulate the objectives of an event from the outset.