A couple of years ago, at a national convention of retail dealers, a young man named Chris, who owned a struggling dealership with his brother, decided to attend convention for the first time. His brother was the main stakeholder in their store, and had done very little to implement the programs and best practices they […]
Audiences are fed up with incessant slide-slapping (more commonly known as “death by PowerPoint”). Yet, an increasing number of presenters can’t seem to stop. It’s some weird addiction – one slide feels so good, 50 must amplify the effect. Yet it’s the audiences who truly suffer.
Knowing you have a slide-slapping problem is the first step […]
Like every other good or service available today, marketing is being asked to do more, more, more — for less, less, less. As marketers, this constant pricing model pressure often leads to self-pitying complaints about becoming “just another commodity” where our pricing overshadows our creativity, our results, and even our value as advisors.
However, our clients […]
Marketing costs money. The question is always whether it is providing a return in qualified leads (keeping in mind that closed business is a sales issue, not marketing) that pays for the investment. The variations on how that return is generated through internal resources, entire departments, the use of agencies, or just a host of […]
STEP 2: LOOKING FOR THE SOLUTION
Are your sales a little lack-luster? Last week we looked at how you can know if you have a product differentiation problem, not an awareness problem. Then, in true marketing fashion, we promised differentiation doesn’t need to be difficult or laborious. So this week we will explore the basics of […]
STEP 1: RECOGNIZING YOU HAVE A PROBLEM
You are special. You know your product is better than the next guy’s. Your customers tell you. Yet, here you are, still struggling daily to attract new customers at the rate you think you ought to – especially with a product this fantastic – faster, friendlier, more reliable – […]
Happy Valentine’s Day – a day devoted to love.
It’s a day we love to hate. We hate the obligation. We hate the materialism. We hate being the one who doesn’t have a “special someone” and so we feel unworthy of the love we are supposed to be feeling. We hate the crowd mentality. We hate […]
Actio Marketing is a new company. But don’t let that put you off. Our team isn’t new to marketing and advertising at all. We’ve been around long enough to recognize there are more than a few marketers who have drunk their own kool-aid, and perhaps we sipped a bit of our own once or twice.
Younger, smaller or faster growing companies approach marketing differently than larger, older, and market-leading companies. There is a unique urgency in their marketing efforts. This often manic energy is all about selling more, and selling it right now! In the larger, but fast-growth companies it can often create a noticeable anxiety among the marketing and sales staff, who feel tremendous pressure to perform at their peak -- continuously. In the smaller, more entrepreneurial establishments, it can feel like the cult of over-caffeinated enthusiasm – contagious, and collaborative, but requiring constant injections to maintain its high intensity.