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Don’t Just Brand Your Event, Brand the Experience

Don’t Just Brand Your Event, Brand the Experience
Event branding has taken a new turn recently. Event themes and directional signs are just the tip of the iceberg now. Today, event stakeholders want the venues to white label themselves, with the venue’s own brand receding into the background, while the event and company’s brand is emblazoned everywhere attendees turn. […]

By |April 15th, 2016|blog|0 Comments

Trendwatch: Reinventing Meeting Formats

Trendwatch: Reinventing Meeting  Formats
Corporate meetings are at a crossroads. Attendance is lagging, and while there may be some economic factors keeping people away, meeting fatigue is a significant factor. Potential attendees who traditionally sought educational and networking opportunities at events are seeking the information and community they need online, so planners are finding the sell harder than ever before.

There […]

By |March 21st, 2016|blog, featured1|0 Comments

Millennials Meet Differently

Millennials Meet Differently
There’s a lot of noise in every business sector about the impact of millennials, how to sell to millennials, how to hire millennials, how to understand and communicate with millennials, and lastly – whether all this talk about millennials is just making mountains out of molehills.

We say, “No.” There is a unique set of […]

By |March 7th, 2016|blog, featured1|0 Comments

Context is King

The old adage, “content is king,” is being superseded by the concept that context is, in fact, one of the most significant factors for success in business (and that means meetings and marketing!) today. Michael Dominguez, Senior Vice President and Chief Sales Officer of MGM Resorts International, has commented on this extensively in relation to […]

By |October 1st, 2015|blog, featured1|0 Comments

Cracking the ROI Code

A CEO of a publicly traded, Atlanta-based technology company sat with his CCO, CMO, CTO and Vice President of Marketing around the table as they were outlining the annual sales meeting agenda and he said casually, “We spend how much for this meeting?”
The CCO answered, “About $800,000 give or take.”

To which the CEO replied, “I […]

By |September 14th, 2015|blog, featured1, Uncategorized|0 Comments

Do Small Meeting Best Practices Apply to Conventions?

The ROI of an event is measured based on the success objectives held by key stakeholders. Too often, organizations do not stop to articulate the objectives of an event from the outset.

By |September 14th, 2015|blog, featured1|0 Comments

Do Small Meeting Best Practices Apply to Conventions?

Recently, a Harvard Business Review blog article by Amy Gallo, about some simple guidelines to turn the internal business meeting from a massive time-suck into a productive endeavor. Do those same guidelines apply in the Convention-scale events we manage on a daily basis. Here are our conclusions:

By |August 26th, 2015|blog|0 Comments

A Story That Illustrates the Real Power of Live Meetings

A couple of years ago, at a national convention of retail dealers, a young man named Chris, who owned a struggling dealership with his brother, decided to attend convention for the first time. His brother was the main stakeholder in their store, and had done very little to implement the programs and best practices they […]

By |December 22nd, 2011|blog|0 Comments

Slide-Slapper Anonymous — Do you qualify?

Audiences are fed up with incessant slide-slapping (more commonly known as “death by PowerPoint”). Yet, an increasing number of presenters can’t seem to stop.  It’s some weird addiction – one slide feels so good, 50 must amplify the effect.  Yet it’s the audiences who truly suffer.

Knowing you have a slide-slapping problem is the first step […]

By |November 16th, 2011|blog|0 Comments

The Three Myths Behind Low-Cost Marketing

Like every other good or service available today, marketing is being asked to do more, more, more — for less, less, less. As marketers, this constant pricing model pressure often leads to self-pitying complaints about becoming “just another commodity” where our pricing overshadows our creativity, our results, and even our value as advisors.

However, our clients […]

By |June 22nd, 2011|blog|0 Comments