The old adage, “content is king,” is being superseded by the concept that context is, in fact, one of the most significant factors for success in business (and that means meetings and marketing!) today. Michael Dominguez, Senior Vice President and Chief Sales Officer of MGM Resorts International, has commented on this extensively in relation to […]
A CEO of a publicly traded, Atlanta-based technology company sat with his CCO, CMO, CTO and Vice President of Marketing around the table as they were outlining the annual sales meeting agenda and he said casually, “We spend how much for this meeting?”
The CCO answered, “About $800,000 give or take.”
To which the CEO replied, “I […]
The ROI of an event is measured based on the success objectives held by key stakeholders. Too often, organizations do not stop to articulate the objectives of an event from the outset.
Recently, a Harvard Business Review blog article by Amy Gallo, about some simple guidelines to turn the internal business meeting from a massive time-suck into a productive endeavor. Do those same guidelines apply in the Convention-scale events we manage on a daily basis. Here are our conclusions:
A couple of years ago, at a national convention of retail dealers, a young man named Chris, who owned a struggling dealership with his brother, decided to attend convention for the first time. His brother was the main stakeholder in their store, and had done very little to implement the programs and best practices they […]
Audiences are fed up with incessant slide-slapping (more commonly known as “death by PowerPoint”). Yet, an increasing number of presenters can’t seem to stop. It’s some weird addiction – one slide feels so good, 50 must amplify the effect. Yet it’s the audiences who truly suffer.
Knowing you have a slide-slapping problem is the first step […]
Like every other good or service available today, marketing is being asked to do more, more, more — for less, less, less. As marketers, this constant pricing model pressure often leads to self-pitying complaints about becoming “just another commodity” where our pricing overshadows our creativity, our results, and even our value as advisors.
However, our clients […]
Marketing costs money. The question is always whether it is providing a return in qualified leads (keeping in mind that closed business is a sales issue, not marketing) that pays for the investment. The variations on how that return is generated through internal resources, entire departments, the use of agencies, or just a host of […]
STEP 2: LOOKING FOR THE SOLUTION
Are your sales a little lack-luster? Last week we looked at how you can know if you have a product differentiation problem, not an awareness problem. Then, in true marketing fashion, we promised differentiation doesn’t need to be difficult or laborious. So this week we will explore the basics of […]