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Trendwatch: Reinventing Meeting Formats
Corporate meetings are at a crossroads. Attendance is lagging, and while there may be some economic factors keeping people away, meeting fatigue is a significant factor. Potential attendees who traditionally sought educational and networking opportunities at events are seeking the information and community they need online, so planners are finding the sell harder than ever before.
There […]
Millennials Meet Differently
There’s a lot of noise in every business sector about the impact of millennials, how to sell to millennials, how to hire millennials, how to understand and communicate with millennials, and lastly – whether all this talk about millennials is just making mountains out of molehills.
We say, “No.” There is a unique set of […]
The old adage, “content is king,” is being superseded by the concept that context is, in fact, one of the most significant factors for success in business (and that means meetings and marketing!) today. Michael Dominguez, Senior Vice President and Chief Sales Officer of MGM Resorts International, has commented on this extensively in relation to […]
A CEO of a publicly traded, Atlanta-based technology company sat with his CCO, CMO, CTO and Vice President of Marketing around the table as they were outlining the annual sales meeting agenda and he said casually, “We spend how much for this meeting?”
The CCO answered, “About $800,000 give or take.”
To which the CEO replied, “I […]
The ROI of an event is measured based on the success objectives held by key stakeholders. Too often, organizations do not stop to articulate the objectives of an event from the outset.
Dealers, distributors and franchisees expect a lot. Now you can impress them with the most engaging event creative, strategy and technology available – and realize a bigger ROI for your event in the process.
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Attracting customers to your event takes a lot more than product upgrades and training. Now, from the first email to the closing general session, you can create the live experience that provides unmatched industry insights, education and networking.
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Successful live events build relationships with customers and create real financial benefit to the hosting organization. Our ROI analysis not only proves these results, it helps our clients improve their events year, after year.
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