GEORGIA CHAPTER OF MEETING PROFESSIONALS INTERNATIONAL
ORGANIZATIONAL RE-BRAND

Audience: Meeting Professionals (Planners and Suppliers) in the Southeast

Objective:

  • Promoting brand awareness among both Members and Non-Members
  • Improve brand perception
  • Create consistent brand platform and message in all areas of communication
  • Increase membership and advertising revenue

Solution: Target Research Study, Brand Platform, Messaging, Website Redesign, Brochure Redesign, Email Newsletter Redesign, Presentation Redesign, Event and other sub-branding Redesign, Brand Style Guide, Event Site Redesign

Results: Brand launch just completed.