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Event marketing not only drives attendance, it can create better attendee engagement at events. A meeting theme is just a label, until it is put in context of the content that is driving it.

Actio’s experience has shown that companies that harness the power of pre-event marketing to put “butts in seats” and generate buy-in prior to the event, actually get a higher percentage of action from attendees after the event, as well as return attendees for the next event.

Actio helps our clients, who are experiencing lagging attendance, resurrect their events, as well as those who are maintaining, raise the bar, using many of the following tactics:

  • Year-round event website
  • Email campaigns
  • Streaming video
  • Webcasts
  • Social media
  • Audience profiling
  • Programs
  • Sponsorship Prospectus
  • Theme development
  • Presentation Design
  • Signage
  • Postcards
  • Executive invites
  • Promotional mailings