MOVING IN THE SPIRIT
ORGANIZATIONAL BRANDING

Audience: Potential Sponsors, Volunteers and Supporters

Objective:

  • Explain the unique nature of the non-profit’s program
  • Explain the benefits to children in the program and to the community at large
  • Create a short overview of the program seen from many perspectives
  • Reinforce the professionalism of the organization through consistent messaging and branding across mediums (logos, annual reports, print ads, video, etc.)

Solution:

  • Logo
  • annual report
  • brochure
  • ads
  • presentation
  • hi-definition 4-minute video including teacher, student, and board testimonials in the studio environment, backed by footage of both the learning process and performances.
  • Consistency of messaging and visuals that reinforce MITS position as a successful, long standing program worthy of continued involvement.

Results: Funding, community visibility and donations continued to rise, even during down economy.