OVERHEAD DOOR
NATIONAL DEALER MEETING

Audience: 350 Distributors and their spouses (approx. 600 attendees)

Purpose:

  • Recognize top Distributors’ sales and marketing efforts
  • Reinforcing relationship between Ribbons and Overhead Door
  • Explore best practices
  • Education
  • Peer networking
  • Vendor showcase

Solution:

  • Sell product to Distributors
  • Event theme
  • 90th Anniversary logo
  • Pre-event marketing
  • Staging
  • Script development for general session
  • Inspirational keynote speaker (Sean Tuohy)
  • National musical talent for evening party (Jo Dee Messina)
  • Video
  • Content development
  • Graphics production
  • Themed parties
  • Group activities
  • Educational sessions

Results: Product sales at the event were tallied at $2 million, where projections had been $500,000.