Audience: Air Transportation IT Executives
- Tell SITA company message from a uniquely North American perspective
- Emphasize investment the global company has made in local market
- Showcase industry leadership
- Ensure awareness of full array of offerings
Solution: New laptop presentation with customer-centric message, customizable script for sales force to ensure consistent message, as well as graphics that both adhered to global corporate brand standards and reflected uniquely American and Canadian design sensibilities.