Audience: Insurance Companies and Independent Insurance Adjusters
- Reflect the larger size of the company
- Differentiate the company from the highly competitive marketplace
- Address insurance issues proactively
- Create front-of-mind awareness among adjusters, knowing the urgent nature of temporary housing
Solution: New logo, tagline, company website, collateral materials, tradeshow booth, postcard campaign to adjusters, trade advertising and three proprietary product offerings.
Results: In one year, sales increased from 66 per month to 300 per month.