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The greatest enemy of any brand is a lack of brand culture within the organization.

Meeting burn out continues to be the leading cause of reduced effectiveness. The cause of burn out is a lack of attention to how the brain needs time to play and rest, as well as time to learn and practice, in order to absorb and retain new information. The answer is Event Energy Mapping.

Event theme trends are like baby names. They’re influenced by economic and cultural trends paired with a good measure of “oooh, great idea!” when encountering a theme elsewhere. Buzzwords and concepts can catch fire, and soon – well, it might seem like everyone is on the “IGNITE” bandwagon. How many IGNITE-themed events have you been a...

In nearly every industry, companies are turning increasingly to contractor relationships, rather than bringing employees in house. As companies work to keep operations lean while the economy recovers, the contractor model has larger implications. It sets a standard for all workers – owners, employees and contractors. That standard? An entrepreneurial approach. more

‘Priceless: The Myth of Fair Value (and How to Take Advantage of It)‘ by William Poundstone references a wide variety of studies demonstrating that consumers are unable to accurately estimate fair prices and are “strongly influenced by the unconscious, irrational, and politically incorrect.” The gist is that prices are very abstract, and our interactions with...

With roughly 3500 attendees at this year's IFA Convention, it's easy to get overwhelmed and feel lost in the crowd. In fact, "I'm starting to feel the overwhelm," is a phrase repeated over and over among many attendees. This is an inevitable part of the large convention experience, and IFA is no exception. This year's...

Considering the focus Actio has on Franchise/Dealer/Distributor organizations, you would think we would have been at IFA a long time before this, but here we are at our first IFA Convention. As an event agency, it is fascinating to see events from an audience perspective. This week while we are here in the thick...

ADTRAN
TRADE SHOW TOUCH SCREEN

Target Audience: Domestic and international Telcom/Broadband buyers

Objective:

• High-tech Approach to High-tech Product
• Ease of Demonstrating Integrated Solutions vs. Individual Products
• Ease of Information ...

MOVING IN THE SPIRIT
ORGANIZATIONAL BRANDING

Audience: Potential Sponsors, Volunteers and Supporters

Objective:

• Explain the unique nature of the non-profit’s program
• Explain the benefits to children in the program and to the community at...

SITA
CLOUD OFFERING PRODUCT LAUNCH BROCHURE

Audience: IT Buyers in the Air Transportation Industry

Objective:

• Deliver a compelling message in a highly competitive market
• Include interactive component, driving traffic to website
• Ensure content worked in both email...