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In nearly every industry, companies are turning increasingly to contractor relationships, rather than bringing employees in house. As companies work to keep operations lean while the economy recovers, the contractor model has larger implications. It sets a standard for all workers – owners, employees and contractors. That standard? An entrepreneurial approach. more

‘Priceless: The Myth of Fair Value (and How to Take Advantage of It)‘ by William Poundstone references a wide variety of studies demonstrating that consumers are unable to accurately estimate fair prices and are “strongly influenced by the unconscious, irrational, and politically incorrect.” The gist is that prices are very abstract, and our interactions with...

With roughly 3500 attendees at this year's IFA Convention, it's easy to get overwhelmed and feel lost in the crowd. In fact, "I'm starting to feel the overwhelm," is a phrase repeated over and over among many attendees. This is an inevitable part of the large convention experience, and IFA is no exception. This year's...

Considering the focus Actio has on Franchise/Dealer/Distributor organizations, you would think we would have been at IFA a long time before this, but here we are at our first IFA Convention. As an event agency, it is fascinating to see events from an audience perspective. This week while we are here in the thick...

ADTRAN
TRADE SHOW TOUCH SCREEN

Target Audience: Domestic and international Telcom/Broadband buyers

Objective:

• High-tech Approach to High-tech Product
• Ease of Demonstrating Integrated Solutions vs. Individual Products
• Ease of Information ...

MOVING IN THE SPIRIT
ORGANIZATIONAL BRANDING

Audience: Potential Sponsors, Volunteers and Supporters

Objective:

• Explain the unique nature of the non-profit’s program
• Explain the benefits to children in the program and to the community at...

SITA
CLOUD OFFERING PRODUCT LAUNCH BROCHURE

Audience: IT Buyers in the Air Transportation Industry

Objective:

• Deliver a compelling message in a highly competitive market
• Include interactive component, driving traffic to website
• Ensure content worked in both email...

UPS
MAIL INNOVATIONS DIRECT MAIL

Purpose:

• Reach key decision makers of targeted verticals already known to benefit from the Mail Innovations solutions set
• Deliver the piece in a UPS Mail Innovations Letter Pack, thereby personalizing the...

OVERHEAD DOOR
NATIONAL DEALER MEETING

Audience: 350 Distributors and their spouses (approx. 600 attendees)

Purpose:

• Recognize top Distributors’ sales and marketing efforts
• Reinforcing relationship between Ribbons and Overhead Door
• Explore...

GEORGIA CHAPTER OF MEETING PROFESSIONALS INTERNATIONAL
ORGANIZATIONAL RE-BRAND

Audience: Meeting Professionals (Planners and Suppliers) in the Southeast

Objective:

• Promoting brand awareness among both Members and Non-Members
• Improve brand perception
• Create consistent brand...