Actio Marketing

IFA 2013 – First Impressions

Considering the focus Actio has on Franchise/Dealer/Distributor organizations, you would think we would have been at IFA a long time before this, but here we are at our first IFA Convention. As an event agency, it is fascinating to see events from an audience perspective. This week while we are here in the thick […]

By |February 17th, 2013|Uncategorized|0 Comments

ADTRAN

ADTRAN
TRADE SHOW TOUCH SCREEN

Target Audience: Domestic and international Telcom/Broadband buyers

Objective:

High-tech Approach to High-tech Product
Ease of Demonstrating Integrated Solutions vs. Individual Products
Ease of Information Updating
Environmental Approach
Reduce Booth Cost (Shipping, Printing, etc.)
[…]

By |November 29th, 2012|Uncategorized|0 Comments

Moving In The Spirit

MOVING IN THE SPIRIT
ORGANIZATIONAL BRANDING

Audience: Potential Sponsors, Volunteers and Supporters

Objective:

Explain the unique nature of the non-profit’s program
Explain the benefits to children in the program and to the community at large
Create a short overview of the program seen from […]

By |November 29th, 2012|Uncategorized|0 Comments

SITA

SITA
CLOUD OFFERING PRODUCT LAUNCH BROCHURE
Audience: IT Buyers in the Air Transportation Industry

Objective:

Deliver a compelling message in a highly competitive market
Include interactive component, driving traffic to website
Ensure content worked in both email and print form

Solution: Brochure format, printable and email compatible, […]

By |November 29th, 2012|Uncategorized|0 Comments

UPS

UPS
MAIL INNOVATIONS DIRECT MAIL
Purpose:

Reach key decision makers of targeted verticals already known to benefit from the Mail Innovations solutions set
Deliver the piece in a UPS Mail Innovations Letter Pack, thereby personalizing the delivery and imbuing the piece with a high level […]

By |November 29th, 2012|Uncategorized|0 Comments

Overhead Door

OVERHEAD DOOR
NATIONAL DEALER MEETING

Audience: 350 Distributors and their spouses (approx. 600 attendees)

Purpose:

Recognize top Distributors’ sales and marketing efforts
Reinforcing relationship between Ribbons and Overhead Door
Explore best practices
Education
Peer networking
Vendor showcase

Solution:

[…]

By |November 29th, 2012|Uncategorized|0 Comments

Georgia Chapter MPI

GEORGIA CHAPTER OF MEETING PROFESSIONALS INTERNATIONAL
ORGANIZATIONAL RE-BRAND
Audience: Meeting Professionals (Planners and Suppliers) in the Southeast

Objective:

Promoting brand awareness among both Members and Non-Members
Improve brand perception
Create consistent brand platform and message in all areas of communication
Increase membership […]

By |November 29th, 2012|Uncategorized|0 Comments

Synnex

SYNNEX
NATIONAL USER CONFERENCE
Audience: 600 IT Buyers and Vendors
Objective:

Promoting brand value and advocacy among buyers
Peer Networking
Vendor showcase
Deliver updates on new products and innovations

Solution: Staging, video, content development, graphics production
Results: Increased brand equity for […]

By |November 29th, 2012|Uncategorized|0 Comments

Choice Hotels Owners Council

CHOICE HOTELS OWNERS COUNCIL
7 FALL REGIONAL MEETINGS

Audience: 2000 Choice Hotels Owners and General Managers from 7 Choice Brands

Objective:

Continuing education for attendees
Peer Networking
Vendor showcase
Provide Board voting and regional updates
Demonstrate value of Member Association

Solution: Site selection, contract negotiation, planning, entertainment procurement, management of outside Indian catering, registration site, theme development, event marketing, presentation development, on site management

Results: […]

By |November 28th, 2012|Uncategorized|0 Comments

A Story That Illustrates the Real Power of Live Meetings

A couple of years ago, at a national convention of retail dealers, a young man named Chris, who owned a struggling dealership with his brother, decided to attend convention for the first time. His brother was the main stakeholder in their store, and had done very little to implement the programs and best practices they […]

By |December 22nd, 2011|blog|0 Comments