Actio Marketing

Choice Hotels Owners Council

CHOICE HOTELS OWNERS COUNCIL
7 FALL REGIONAL MEETINGS

Audience: 2000 Choice Hotels Owners and General Managers from 7 Choice Brands

Objective:

Continuing education for attendees
Peer Networking
Vendor showcase
Provide Board voting and regional updates
Demonstrate value of Member Association

Solution: Site selection, contract negotiation, planning, entertainment procurement, management of outside Indian catering, registration site, theme development, event marketing, presentation development, on site management

Results: […]

By |November 28th, 2012|Uncategorized|0 Comments

A Story That Illustrates the Real Power of Live Meetings

A couple of years ago, at a national convention of retail dealers, a young man named Chris, who owned a struggling dealership with his brother, decided to attend convention for the first time. His brother was the main stakeholder in their store, and had done very little to implement the programs and best practices they […]

By |December 22nd, 2011|blog|0 Comments

UPS Mail Innovations

Project: Product Overview Video
Target Audience: Domestic Businesses with High Volume Shipping of Packages Under A Pound
Purpose:

Develop updated, easy to understand, value prop driven piece that explained UPS MI’s small package offering that is partnered with the USPS
Highlight state-of-the art sorting facilities and depth of reach and scope

Solution: Developed narrated piece with original footage of sorting […]

By |November 25th, 2011|portfolio|0 Comments

The Overhead Door Opening Video

Project: 90th Anniversary Video Opener
Target Audience: Overhead Door Distributors
Purpose:

Mark the 90th Anniversary of the Overhead Door Corporation
Present the meeting theme of “Today, Tomorrow, Together”
Demonstrate the commitment to continued growth and transformation, rather than rest on previous success

Solution: A two-minute video featuring both historical imagery with a brief history of Overhead Door, transitioning into vision for […]

By |November 25th, 2011|portfolio|0 Comments

ADTRAN NetVanta Video

Project: NetVanta UC Product Sales Videos
Target Audience: Domestic and International Telecom/Broadband Buyers
Purpose:

Demonstrate the human benefit to a high-tech product
Hi-light the most beneficial implementations  and features of product

Solution: Created 4 short ad-type spots that let “users” tell their own NetVanta story.
Results: Launched at national sales meeting as new tool for laptop sales, and became foundation of […]

By |November 25th, 2011|portfolio|0 Comments

Moving in the Spirit Funding Video

Moving in the Spirit
Project: Donor/Funding Video
Target Audience: Corporate, Private and Government Grantors and Funders
Purpose:

Tell the Moving in the Spirit experience from the diverse perspectives of students, teachers, alumni, board members, and parents
Help potential donors see the benefits their support provides
Bring the Moving in the Spirit esprit d’corps to the donor who has not had the […]

By |November 25th, 2011|portfolio|0 Comments

SYNNEX CloudSolv Video

SYNNEX
Project: “Solv” Short Series
Target Audience: SYNNEX customers and other IT channel resellers.
Purpose:

Highlight bundled solution offerings by the Fortune 500 IT Channel Distributor
Underscore executive presentations at SYNNX 2011 National Conference

Solution: Created six brief videos, narrated with info graphics to tell each “Solv” solution’s key features and benefits in a visually compelling, memorable manner.
Results: After successful run […]

By |November 25th, 2011|portfolio|0 Comments

SYNNEX ConvergeSolv Video

SYNNEX
Project: “Solv” Short Series
Target Audience: SYNNEX customers and other IT channel resellers.
Purpose:

Highlight bundled solution offerings by the Fortune 500 IT Channel Distributor
Underscore executive presentations at SYNNX 2011 National Conference

Solution: Created six brief videos, narrated with info graphics to tell each “Solv” solution’s key features and benefits in a visually compelling, memorable manner.
Results: After successful run […]

By |November 21st, 2011|portfolio|0 Comments

Slide-Slapper Anonymous — Do you qualify?

Audiences are fed up with incessant slide-slapping (more commonly known as “death by PowerPoint”). Yet, an increasing number of presenters can’t seem to stop.  It’s some weird addiction – one slide feels so good, 50 must amplify the effect.  Yet it’s the audiences who truly suffer.

Knowing you have a slide-slapping problem is the first step […]

By |November 16th, 2011|blog|0 Comments

One Tough Customer. Yours.

Get more out your face time with him.
Dealer/Distributor Conferences

 

By |August 26th, 2011|slider|0 Comments