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Ever wonder if your meetings are really paying for themselves? True event ROI analysis can answer that question – in terms a CFO will approve of. However, ROI analysis also helps organizations examine what is working well (and not so well) allowing them to adapt their event strategy without guesswork.
ROI isn’t for every meeting. The highest profile events are the ones that benefit from it most. By measuring not only the costs of the meetings, but the business impact of the event over time, companies can get a clear, measurable and precise picture of the role the event has to their business’ growth.
Actio’s approach to ROI Analysis for events can measure the following:
- REACTION AND PERCEIVED VALUE
- APPLICATION AND IMPLEMENTATION
- IMPACT AND CONSEQUENCES