UPS
MAIL INNOVATIONS DIRECT MAIL

Purpose:

  • Reach key decision makers of targeted verticals already known to benefit from the Mail Innovations solutions set
  • Deliver the piece in a UPS Mail Innovations Letter Pack, thereby personalizing the delivery and imbuing the piece with a high level of importance
  • Address common business challenges, demonstrating the unique way UPS has to address them more effectively
  • Drive traffic to micro site

Solution:

  • Two separate interactive mailers
  • Microsite design and implementation

Results: Sales exceeded expectations by 10% in markets where mailers were used.