WHAT ABOUT ME?!
7 Things to Consider from the Attendees’ Point of View
Here you are with your most important partners – all at the same site – on the same page. And you get to write the story. You have a whole list of things you need them to know, ways you need them to feel, actions you need them to take. That’s how you’ll earn the best return on this investment.
But it’s not about you. It’s about them. And if you don’t fully engage your audience, you’re not making the most of that investment. So please, allow us to advocate for your audience with a few questions attendees often ask themselves.
What happened last night?
- Was there a welcome reception where I reconnected with colleagues?
- Did I stay up too late?
- Is that jet-lag?
Sorry, but you better wake me up if you expect me to hear anything. If you don’t start strong and stay strong, you might have to poke me in the ribs when I start snoring.
Do you realize what kind of year it’s been?
If it’s been a great year, give a little credit where credit is due – to me – the guy in the audience who made it happen. Trust me, we like being acknowledged.
Conversely, if it’s been a difficult year and you ignore the realities as I know them, then you’ll lose your credibility. Maybe I’ll check MY messages instead of listening to yours.
Do I believe you?
If you want to build your street cred, give me some facts that back up your strategies. Explain your thinking. Share some case studies. Tell me what my peers are saying. Add an outside expert who captures my attention. That’s how you motivate me.
Could you pick up the pace a little?
According to a Microsoft study reported in TIME, my attention begins to wander after 8 seconds. That’s a 33% drop since 2000. So please, keep things moving. Change the scene. Use humor and language and visuals strategically. Bring in different presenters. Roll in interstitials that punctuate key points.
The more you change things up, the more of my attention you’ll get.
What was that again?
There’s a reason decades of studies prove that repetition works.
Because repetition works.
Just don’t make it sound like you’re endlessly repeating yourself.
Did you rehearse this?
I don’t mind if you use a teleprompter. But if you rely on it too heavily, I’m not sure you really know what you’re talking about. And if it seems like you’re reading this for the first time, I don’t think you care enough about me to prepare. So please, practice until you know what you’re saying and saying what you know.
What’s in it for me?
That’s the bottom line. That’s what I really care about. If I do what you’re asking, what will I gain? If you always make that point, I’ll always be interested.
To sum it up …
Your attendees are spending their time and maybe their money to be here. If you design your event around their needs in addition to the organizations’, you’ll make stronger connections and earn better returns.
Advocating for your audience always pays off.
Patty Ormsby is an expert and enthusiastic Writer/Producer/Content Developer with a keen creative streak and an entrepreneurial spirit. We are grateful she chose to write for us.